Partner-first data model
Partners, tiers, products, deal registrations, and commissions are first-class objects — not custom fields on a "company" record.
Beta — early access open
The CRM that treats partners as first-class.
Partro is a partner-first CRM and PRM in one. Manage partners, deal registrations, commissions, and channel revenue — without bolting a clunky PRM on top of a generic sales tool.
Features
Everything channel teams need in one workspace
Stop duct-taping a generic CRM, a partner portal, and a commissions spreadsheet together. Partro models channel sales properly out of the box.
Pipeline that respects KAMs
Filter, drill, and report by Key Account Manager out of the box. Every report card has a slide-out drilldown to the underlying records.
Deal registration workflow
Partners submit registrations through their own portal. You approve, attribute, and track — with full audit trail.
Commissions & tiers
Configurable commission rules per tier and product. Calculate, approve, and export payouts without a spreadsheet.
Multi-step sequences
Outreach cadences with day-offset scheduling. Materialise activities for your reps automatically, no Zapier required.
Branded partner portal
A separate, branded portal for partners to manage their own registrations, commissions, and profile. Isolated auth, your colours.
Planner built for reps
Today, Calendar, and Projects views designed for revenue teams. Not a generic task manager retrofitted into a CRM.
Reports with drilldowns
Click any number on any report — pipeline, partner MRR, KAM performance — and see the underlying records in a side panel.
CSV import, no migration team
Bring your partners, contacts, and deals from a spreadsheet. Fuzzy partner matching handles the messy real-world data.
Who it's for
Built for companies that grow through partners
If your revenue depends on partners, resellers, distributors, or channel sales — Partro is for you.
SaaS reseller programs
Track resellers, deal registrations, and commission tiers without a separate PRM.
Wholesale operators
ISPs, distributors, manufacturers. Model partners as both customers and channel.
Channel-led sales teams
KAM-aware pipeline, partner-tagged deals, and channel revenue reporting baked in.
Agencies & consultancies
Track referral partners, attribution, and recurring fees per relationship.
vs. the alternatives
The all-in-one your stack has been waiting for
Most teams end up running a generic CRM and a PRM and a commissions sheet. Partro is one tool that does all three properly.
Partro
Generic CRM
Dedicated PRM
Built-in partner model
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Sales pipeline + deals
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Deal registrations
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Commissions & tiers
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Branded partner portal
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Sequences & cadences
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KAM-aware reporting
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Starts at $0 (beta)
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Free during beta. Founder pricing locked when we launch.
Get in early, shape the roadmap, and lock in pricing that grandfathers forever. No credit card, no sales call.
Get early access →FAQ
Questions, answered
What is Partro?
Partro is a CRM and Partner Relationship Management (PRM) platform built for companies that grow through partners, resellers, and channels. It replaces the typical "generic CRM + bolted-on PRM + commissions spreadsheet" setup with a single, partner-first workspace.
How is Partro different from Salesforce or Pipedrive?
Traditional CRMs treat partners as just another contact or company record, then ask you to graft a PRM on top. Partro models partners, deal registrations, tiers, commissions, and channel revenue as first-class concepts — so reports, automations, and the partner portal all "just work" with that data, not around it.
Does Partro include a partner portal?
Yes. Partners get their own branded portal, with isolated authentication, to submit deal registrations, track their commissions, and manage their profile. It looks like your brand, not ours.
Can I import data from my current CRM?
Yes. Partro accepts CSV imports for partners, contacts, companies, and deals. Fuzzy partner matching handles inconsistent naming in real-world exports (the kind that crash naive importers).
Is Partro free?
Partro is free during the beta period. Early-access customers will lock in founder pricing when paid plans launch — and that pricing will be grandfathered for the life of your account.
Where is my data hosted?
Partro runs on Fly.io with managed Postgres, deployed in Johannesburg for low-latency to South African customers, with multi-region available on request. We don't sell, share, or train on your data.
Is there an API?
An REST API is on the roadmap for early-access customers. If you have a specific integration need, tell us when you sign up and we'll prioritise.